I think the WWFF initiative is a good one.
Sadly, I think the website is dreadful; we have to remember that the WWFF coordinators/ leaders may not have a technical background. I think that a new approach to the website, may be time well spent. Unfortunately, I don’t have the skills to volunteer. I asked ChatGPT for a quick assessment of the website, and I’m inclined to agree with the following:
WWFF Website Improvement Plan
12 Recommendations — Prioritized (High/Medium/Low)
HIGH-PRIORITY IMPROVEMENTS
- Simplify & Organize the Main Navigation
Problem: The current menu is dense and overwhelming.
Solution:
Group items into clearer categories (e.g., Program → About, Rules, Get Started).
Move rarely used sections into submenus.
Ensure mobile menu collapses cleanly.
Impact: Faster orientation and better first-time user experience.
- Improve Page Layouts With Clear, Modern Visual Hierarchy
Problem: Large text blocks, inconsistent spacing, mixed formatting.
Solution:
Increase spacing, consistent font sizes, and structured sections.
Use headings, subheadings, and icons for scanning.
Add more whitespace around content blocks.
Impact: Makes the site feel modern, easier to read, and more professional.
- Make the Homepage More Purpose-Driven
Problem: The homepage doesn’t clearly explain what WWFF is or how to begin.
Solution:
Add three homepage sections:
“What is WWFF?” (short, friendly intro)
“How to Get Started” (step-by-step)
“Latest Logs / Spots / News” (dynamic updates)
Impact: A dramatically better experience for newcomers.
- Strengthen Mobile Responsiveness
Problem: Some layouts don’t scale gracefully on phones.
Solution:
Break long columns into stacked blocks.
Increase button size and spacing.
Optimize tables (logs, directory) to be scrollable / collapsible.
Impact: Makes the site much easier to use in the field, especially for activators.
- Add Search & Filtering to the Directory and Logs
Problem: Large data lists are hard to navigate.
Solution:
Add simple search bar
Add filters (country, type, reference, etc.)
Impact: Saves users time and reduces frustration.
MEDIUM-PRIORITY IMPROVEMENTS
- Improve Visual Consistency Across Pages
Problem: Different fonts, inconsistent spacing, mixed button styles.
Solution:
Define a simple style guide (fonts, colors, heading sizes).
Apply consistently across all content pages.
Impact: Looks more professional and trustworthy.
- Introduce Call-to-Action Buttons
Examples:
“Register an Activation”
“Find a Park/Area”
“Upload Logs”
Impact: Guides users toward key actions.
- Add Images & Visuals for Key Areas
Problem: Mostly text-heavy pages.
Solution:
Add small icons for flora/fauna, parks, logs
Add banners or hero images where appropriate
Impact: Makes the site feel more alive and easier to navigate visually.
- Add Breadcrumb Navigation
Problem: Users can get lost in deep pages (directory > country > region > reference).
Solution:
Breadcrumbs like:
Home → Directory → Australia → VIC → VKFF-0001
Impact: Immediate orientation and fewer clicks.
- Improve Accessibility
Solution:
Ensure alt-text for images
Improve color contrast
Keyboard-friendly navigation
Impact: Better for all visitors and good for SEO.
LOW-PRIORITY IMPROVEMENTS
- Add a “Latest News” or “Events” Card Layout
Solution:
Use a 3- or 4-column grid for news/articles
Add thumbnails for each post
Impact: More visually appealing, encourages engagement.
- Modernize Footer Layout
Solution:
Include clear sections (About, Contact, Directory, Social Links)
Add quick links and a concise statement of purpose
Impact: A more complete and polished site experience.
I think the question is, is this something that the WWFF leadership wants (Hint: That should be informed by what the ‘users’ want)? If so, then I would suggest they put out a call for help, for somebody with web design/ SEO skills.
This is just a personal opinion, and the aim is not to upset anyone, or destabilise the world!
Cheers/ 73,
Chris
2E0FRU